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3rd Party Marketplace Manager

COMPANY: 

Renovation Brands is a profitable and rapidly growing online retailer looking for a Marketplace Manager in Boulder, CO to join our growing Marketing team.

Our mission is to build on our success as a leading marketplace for home décor, home improvement and commercial interior products. We are looking to expand our marketing team with talented and bright individuals who are passionate about what they do.

YOUR ROLE:

Develop a multi brand strategy for Amazon, other domestic marketplaces (eBay, jet.com etc) as well as International marketplaces. Understand and develop all the necessary supporting functions and roles of e-commerce, such as logistics, customer acquisition, product merchandising, branding, and customer service. Manage forecasting & inventory positions. Track and grow sales; provide daily and monthly sales data reports.

RESPONSIBILITIES:
 

  • Establish the technology platform and tools required to easily scale and measure results, and create an analytical and rapid-iteration test/learn/refine process.
  • Develop the Ecommerce strategy for Amazon, Wayfair, Walmart.com and other third-party marketplaces with a full understanding of all the necessary supporting functions and roles of E-commerce, such as logistics, customer acquisition, product development, merchandising and branding.
  • Work closely with senior executives across the organization to effectively integrate sales optimization strategies with other corporate initiatives to promote healthy growth of the business.
  • Track and grow sales, provide daily and monthly sales data reports.
  • Develop quarterly operating budget and business goals.
  • Utilize data analytic tools to develop insight and recommendations to sales and marketing leadership, specifically Amazon AMS/AMG campaigns, marketing programs and A+ content development.
  • Assist in increasing listing visibility and traffic through marketplace tools and promotions.
  • Monitor and analyze Key Performance Indicators (KPIs), visits, conversation rate, ROI, cost analysis and ACoS
  • Manage the following on all marketplaces:
    • Detailed maintenance and improvement of listings (title, description, images, reviews, prices, product specs, customer questions, etc.) to increase product ranking.
    • Optimize listings for placement and organic search performance.
    • Analyze reports from different platforms, present findings, and provide recommendations for areas of growth.
    • Compare the past and current sales trends to determine growth forecast and achieve target.
    • Monitor all channels for errors, alerts, questions and inquiries and resolve with sense of urgency.
    • Respond to internal requests for listing changes and updates.
  • Responsible for maintaining marketplace presence and relationships.
  • Monitor and improve marketplace performance, taking proactive steps to avoid issues when possible and quickly correct them when necessary.
  • Provide recommendations and implement merchandising and pricing strategy effectively to drive a high conversion with a high market sale price while maximizing profitability.
  • Analyze sales patterns by category on all listings to identify opportunities and to investigate unexpected sales declines.
  • Assist in identifying and launching new Marketplace opportunities, including logistical needs, pricing and implementation.
  • Monitor storefront feedback systems to address negative customer reviews. Solicit further customer feedback or request removal of invalid reviews. Report trends and results to Senior Management.
  • Develop new ways to increase brand awareness for Collections Etc. on marketplaces, including the management of customer review solicitations.
  • Own P&L responsibility for channels.
  • Develop and monitor demand plan and forecasting models with relevant stakeholders. Forecasting is essential to ensure that adequate inventory levels are maintained and communicated to the customer and internal procurement team members.
  • Identifies opportunities to increase sales through the analysis of different selling patterns between catalogs, the collectionsetc.com website and online Marketplaces. Request inventory buys specifically for marketplaces and monitors item performance against those requests.

REQUIREMENTS:

  • 5+ years' experience in building and managing a consumer-facing online business.
  • Experience working with major online platforms, specifically Amazon, Jet, Sears, Wayfair & Walmart.com.
  • Proven account management experience with customer centric mindset.
  • Deep understanding of marketing, measurement and analytics and content management.
  • Bachelor’s degree in Business, sales and marketing with relevant work experience.
  • Experience managing a budget.
  • Experience with FBA and SFP a plus.
  • Experience working with major online platforms such as Amazon or other large online shopping comparison sites.
  • Proven experience leveraging a consumer brand to generate rapid online growth.
  • Familiarity with effective online marketing tools and practices.
  • Current knowledge of internet marketplace trends and activities.
  • Passion to work in an entrepreneurial and high growth environment.
  • The successful candidate has impeccable project management skills and is experienced at driving operational excellence in a digital environment.
  • Excellent skills in collaboration and influence both internally and with external partners.
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