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Email Specialist

COMPANY

Renovation Brands is a profitable and rapidly growing online retailer looking for Email Marketing Specialist to join our growing Digital Marketing team in Boulder, CO. 

Our mission is to build on our success as a leading marketplace for home décor, home improvement and commercial interior products. We are looking to expand our marketing team with talented and bright individuals who are passionate about what they do.

YOUR ROLE:

As an email marketing specialist on the Renovation Brands team, you'll be responsible for one of the biggest growth channels to drive customer acquisition and retention. You should be organized, detail oriented, and highly analytical to uncover insights to drive impact. You'll get to work on launching monthly marketing campaigns to drive customer acquisition, design behavioral lifecycles to drive retention, and continuously experiment with new ideas and hypothesis to drive growth.

RESPONSIBILITIES:

  • Oversee and manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization, and project management leading campaigns to successful completion adhering to strict timelines.
  • Manage email calendar, send volume and themes, define cadence based on performance testing, internal learnings, best practices, and industry trends
  • Segment and build emails based on various customer behaviors, working to improve retention (renewal), engagement, open rate, and inbox percentage while remaining CAN-SPAM and CASL compliant
  • Champion continuous advancement of our email features and capabilities including targeting, segmentation, personalization, and template development in collaboration with multiple stakeholders
  • Analyze and consume email reporting dashboards in order to provide actionable recommendations and deliver continuous improvements to our email program.
  • Work with and fully manage partnerships with external vendors as needed to ensure health of email infrastructure and meet needs of business partners.
  • Recommend process improvement on delivery of data and creative assets.
  • Communicate and collaborate with stakeholders on campaign scheduling, targeting, mailing issues, procedures,  and expectation setting
  •  

REQUIREMENTS/SKILLS:

  • 2+ years of email marketing experience, including strategy, implementation, analytics and reporting. Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies.
  • Strong knowledge of HTML and ability to learn technical systems and in-house tools quickly.
  • Strong project management skills: experience coordinating cross-functional teams, delivering results and meeting tight deadlines
  • Flexible/Adaptable - able to quickly shift priorities and multi-task in a fast-paced environment.
  • Creative design experience a plus

 

EXPERIENCE GUIDELINES:

  • Demonstrated success in a process and detail oriented environment where there was an emphasis on action, accuracy and results
  • Direct experience with an online retailer
  • Strong problem solving and ability to work under pressure with tight deadlines
  • Technical skills with a passion to solve problems
  • Proven track record and solid references

 

WHAT WE OFFER:

  • Competitive salary, benefits, great culture
  • High energy, fun environment at a new, hip office complete with coffee, tea and team building (short walk to 3 different breweries!) 
  • Opportunity to be part of something truly great and participate in the rapid growth in our Company
  • APPLY TODAY - The position will be filled as soon as the right candidate is found!
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